Financial Landscapes, 2012 Genevieve Hoffman

Financial Landscapes is a series of works that explore the possibilities of rendering financial data as a landscape. These imaginary environments, rendered in both the virtual and physical world, invite the viewer to experience the behavior of the stock market as a generative terrain.

The initial piece in this series renders the thirty stocks on the Dow Jones Industrial Average as it currently stands. The pieces visualize a twelve year sample of historical stock data, from 2000-2012, and render price over time along the flat plane, while daily volume of shares traded gives the terrain its height. The video animation is a study for an installation in which real-time stock data would introduce different weather patterns into the environment, further altering its landscape.

The sculptures in this series were made using three-dimensional software and printing techniques. The logos of each company are imprinted on its tile, allowing the topography to distort the recognizable brands.



Myers School of Art

Emily Davis Gallery
Myers School of Art - University of Akron

150 E. Exchange St Akron, OH 44325


The Collider Exhibition Series examines the impact, implications and inspiration of the phenomenon generally categorized under the umbrella term New Media within the design practice and fine arts.

The theme for Collider:C6 is data.


Jer Thorp Lecture

October 11, 2013 12:00pm

Closing Reception

October 11, 2013 4:00-6:00pm